When Writers Get Together and Use Instafreebie
I wanted to start building a newsletter mailing list of science fiction fans for the launch of Cold War. So I started from zero. After Ken formatted our book on Draft2Digital, I put it up on Instafreebie. The first few days after just sticking it up there, 33 people claimed it. I was impressed because there had been no promo, just a pinned tweet and a link here.
Then Charles had an Instafreebie promo with two dozen other science fiction (ish) authors. Despite getting lumped next to a bunch of manchest covers (The Needle is not a romance), we did astonishingly well. In one week, we went from 33 subscribers to 261. About 15 unsubscribes, which is 6% unsubscribe rate. Great, happy to unload those guys who won’t buy anything in the future.
Then the mailchimp results on my 3 email welcome sequence:
Our 1st welcome email has a 51.4% open rate.Our 2nd email has a 46.9% open rate and 22.4% click rate.Our 3rd email has a 41.5% open rate.
What’s in those emails?